About Us

About Us/ Our Story

Transitioning into parenthood is an exhilarating, stressful, beautiful mess of a learning curve.
Parenting books, prenatal classes, and opinions from family and friends (often unsolicited) only begin to prepare you to navigate this new life phase.
But during those raw first moments with your newborn, you accept a newfound love, responsibility, and deep understanding that you'll never be fully prepared – but you can feel supported.
At BMS , we're here to support you with curated collections of the highest-quality family apparel, accessories, clothing, and homewares.

Our story started when our youngest daughter Bella was diagnosed with a rare illness. Like many families with sick children, we discovered a new sense of fortitude to equal our little girl's bravery. From our first hand experiences we wanted to make and source products that would help Bella and other babies.

We pride ourselves on sourcing products are home tested and proven in results, and not just about their marketing budget.

Our ever-expanding range includes effective products for children including soft bedsheets, medical-grade gloves, and masks certified to Australian standards.


We believe in supporting also other families, so we give back to our community through regular donations to our favourite not-for-profits: Very Special Kids and Beyond Blue.